Wealth Funnel System & Developmental Performance Consultants: Blogs

Derrick Harper's Wealth Funnel System (WFS) and Developmental Performance Consultants (DPC)Introduces You to the Wonderful World of BLOGS 

Boynton Beach, FL – May 6, 2008 

I'm sure most of you have heard the words blog, blogger, or blogging. 
If you are anything like me you have probably thought to yourself "I don't have a clue what they are talking about!" Have you had that experience before? 

If so, not to worry because we, at Developmental Performance Consultants along with Derrick Harper's Wealth Funnel System of online marketing education, want to share with you some information and insight into the wonderful world of BLOGS and how you can utilize this web 2.0 technology platform to get your products/services and business more exposure on the world wide web. 

What is a BLOG? Take the words "Web" + "log" = "Blog". 
A blog is, in the case for this article, textual in content and is an online interactive journal used to build relationships between you and your potential/existing clients. 

There are a couple of Blog Platforms to get familiar with; "Hosted Blog Platforms" and "Stand Alone Blog Platforms". 

A few of the Hosted Blog Platforms DPC and WFS use are: Blogger, MySpace, and WordPress. They are Free, easy to use, simple to implement, and are indexed to the Search Engines rather quickly. 

The other type of Blog Platform is the Stand Alone Platform and they include: WordPress (which is currently #1 out of the top 50 Blog Spots), and ProBlogger. These are both Free to post to however, there is a domain name fee, and a hosting fee you are responsible for. 

One of the advantages of the Stand Alone Blog Platform is you can post the blogs directly on your company's website. You can also be a little more creative in the design of the Blog as opposed to the standard templates found with the Hosted Blog Platforms. 

Derrick Harper & The Wealth Funnel System teach you to be the "Expert" on the products/services you offer by using blog platforms to get your personal branding online marketing campaign out to your clients. Remember, people are looking to you for the leadership skills along with your knowledge and education so you need as many avenues as possible to reach them. 

We hope this education has given you an insight into the world of blogs and will be beneficial to you as continue to build your business and online personal branding marketing campaign. 

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Critical Guidelines You Need to Know Before Hiring Anyone

We don't like to think about people doing harm to ourselves or others.  The reality, however, is that we live in a country with one of the highest rates of financial crimes, including embezzlement, fraud, theft, etc.  And, that's just the beginning. 
 
Let's look at just a few statistics on what the FBI reports is the fastest growing crime in the US - employee theft:

·         US Chamber of Commerce reports that $50 billion dollars are lost annually due to employee theft and fraud and that 20% of all businesses fail due to the same reason.

·         According to an Ernst & Young Report, "White Collar Crime:  Loss Prevention through Internal Control" companies lose 1% to 2% of its sales to crime -- most committed by, or in collusion with, employees.

Employee theft, negligent hiring, sexual harassment, and workers' compensation fraud are just a few of the liabilities an employer has to face in today's hiring environment. 
 
For example, an Arizona Fitness Club hired an unscreened applicant which resulted in the rape and murder of a female patron while she lounged in the sauna.
 
Is it any wonder that employment screening has become mandatory?  Not only do you want to avoid hiring criminals, don't you want to hire the right candidate who is most qualified for the job?  All of this information can be ascertained through a proper background check from a company that knows what they are doing, and/or which can supplement an already existent screening program.
 
Critical Tips When Choosing an Employment Screening Company

When choosing an employment screening firm, look for longevity first with a track record that can be verified with numerous references from clients.  Also look for professional memberships in organizations such as ASIS, SHRM, PIHRA, NPRRA, NAPBS, to name just a few.  
 
Do you have a complete knowledge of employment law?  If not, your screener should know the laws involving the background screening process.  It helps, if the firm you hire has an acute knowledge of "negligent hiring," much in the way that an Expert Witness might know, since it will be the expert witness who exposes the shortcomings of any hiring loophole which created the environment for the negligently hired employee to have come aboard in the first place!  <
Intimate, thorough and long-term knowledge of the Fair and Accurate Credit Transactions Act (FACTA), and theFair Credit Reporting Act (FCRA) is necessary, as well as the ability to testify for you in a court of law if need be – or even better, keep you out of court!

Does the prospective screener have knowledge and understanding of current HR Management systems?  How about corporate Due Diligence programs or Factual Employment Screening programs that train people to find fraudulent applications and false identities?

In short, can your vendor help keep you from unwanted litigation?  Unless you or someone in your company is an expert in employment law, you are putting your company at significant risk.  If you are using any of the multitudes of online databases that have become available recently, it's not likely you are protected. 

Not only do these companies decrease your risk of exposure, they may even add to it.  For example, let's say you are currently using an employment screener who does not require you to provide a signed release for each applicant.  Sounds relatively harmless, doesn't it? 

The truth is what these companies have done is had you waive liability to them when you signed up for an account so they can avoid the time and effort it takes involved in this critical step.  In the case of an audit, your company is responsible for producing a signed application and therefore liable if you don't have one on file.  A good employment screener provides signatures for these audits and you'll never even know when they occur.  A typical lawsuit of this nature could cost your company six figures.   Can you think of any good reason to take this kind of risk?

Join us again in the next issue and we'll expose several common myths about background checks and give you the real facts such as what you must have including: a thorough candidate identification process, financial and driving history and hand-researched criminal court records.  We'll also show you how to use this information to make the best hiring decisions.

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Boost Article Marketing's Search Engine Ranking Through Keyword Usage

When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals. 

To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles. 

For example, you are using the search engine to search for articles with ‘article marketing’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks fromonline readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest. 

That is the wonder of using search engine ranking well. An article or a Website is enjoying a high search engine ranking if it is listed first on search engine results. You know for now that articles or sites with high ranking are more likely to enjoy higher page and readers review. As an article marketing writer, you naturally would be inclined to aim to attain that ideal search engine ranking. And manipulating with the working and operational keywords is the most likely key to that. 

To be able to understand more the role of keywords targeting and usage in making your article marketing copy really effective, it would be better to know more about some specific keyword concepts. The following are those along with recommended actions to make your articles work. 

Keyword density 

This concept basically refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and article marketing clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your article marketing output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking. 

Keyword frequency 

This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire Website. As you know, online sites are not just consisting of the article content. Usually, Website designs and pages are consisting of logos and brief descriptions of the content or of the subject or content to which the site is focused at. In general, the more frequent a keyword appears in the online site, the more likely any search engine would allot a high search engine ranking for that keyword. 

Keyword prominence 

The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketersto put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag. 

Keyword proximity 

The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that any way online searchers make their queries, they would be able to arrive at the same result. 

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Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

IS Permission Email Marketing Is In Trouble?

With the rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in "Time Wasted" and "Loss Of Profits".

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called... "RSS Autoresponders".

You read right, RSS autoresponders.

They've now taken the newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hit the net and turned it into a permission email marketers dream come true.

And... the cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I'm sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So... for the rest of this article I'm going to give you the...

Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

... and WHY you should Seriously consider the switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going to the first and my MOST favorite reason.


Reason #1. 100% delivery rate of your messages.

This is probably the single most BIGGEST benefit you'll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting is the thing of the past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted as the end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about all the email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There's a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website(s).

Plus, this will make sure there won't be any confusion for your potential subscribers with some new Opt-In method.

Reason #5. Personalize your out-going messages.

That's right, you can personalize your out-going messages with custom data fields of your choice, just like a traditional email, giving your marketing message a professional look and giving you more credibility as a professional marketer.<
Reason #6. Write freely with all the forbidden email words.

Now you have the freedom to write using any Word or Phrase you wish without the worry of SPAM filters/blockers intercepting your messages and labelling it as "SPAM", and still have your message achieve 100% delivery rate to your subscribers.

Isn't that great or what?

Reason #7. Unlimited message delivery.

Like I said earlier in the article, RSS autoresponders work just like traditional email autoresponders with the same functions.

What I'm saying is, you are able to set-up Unlimited timed sequential autoresponder messages that will automatically follow-up your leads for you at your desired time or dates.

And, the real cool thing here is, you'll be able to sleep knowing 100% of your messages are reaching your potential customers.

Reason #8. Broadcast as often as you like.

With RSS autoresponders, your also able to broadcast to your subscribers as often as you like with your marketing messages and/or special offers just like traditional email autoresponders.

The only difference is, 100% of your marketing messages are reaching your subscribers, meaning, more profits in your pocket.

Reason #9. Many options for managing your subscribers.

Just like traditional email autoresponders, RSS autoresponders also give you many different options for managing and editing your subscriber lists.

I won't go into alot of detail on this simply because it basically works the same as an email autoresponder list manager.

Reason #10. Ad tracking and report generation.

You can even track who, where, when, what week or month your subscriber subscribed and much more using RSS autoresponders, giving you valuable statistics and information about your subscribers and much more.


I think these 10 reasons I just outlined above are in my mind pretty beneficial to a Permission Email Marketer wouldn't you think?

In conclusion, I would have to say that the BIGGEST benefit to RSS autoresponders is that they GUARANTEE 100% delivery on your marketing message to your subscribers, saving You valuable time and frustration, and giving you the edge you need in order for you to make the most Profit from your broadcast.

The technology is here, so we must adapt.

This concludes the "Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend". 

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Charity Wristbands

Confused about how to support a cause you passionately believe in? Go for charity wristbands as they are the latest buzz in the field of promoting a cause for charity. Wristbands are mostly small loops of laminated or plastic paper placed around the forearm. 

The charity wristbands give instant recognition to fight for a cause indeed. The wristbands can be used for many purposes such as to make a statement, for identification and to support any charity cause. Charity wristbands have become hugely popular these days to represent different causes. There are different types of popular charity wristbands among the publictoday.

Mostly the wristbands are made up of cheap silicon and rubber materials, so they are not costly at all. People may want to support many cause at times but may not be in a condition to do so financially. The wristbands are the perfect option for such people as they can easily afford to buy them and lend money to fight for the cause. Most wristbands come under $5. This can be easily afforded by anybody. If you buy the bands in a large number, there are many companies which offer discount on such purchases.

Charity wristbands come in different colors and designs. They can also have different types of designs and writings embossed on them. There are some charity wristbands which are famous worldwide. The most recognized charitywristband is the yellow band sold by Lance Armstrong Foundation. In fact the trend of charity wristbands was started by the foundation itself. Lance Armstrong is a cyclist and he survived cancer to win the most prestigious tournament in cycling. Tour De France is the most premium cycling event and he won it for a record 7 times.
Another widely recognized wristband is the white band for 'make poverty history'. The cause is supported by many celebrities like Elton John and Bono, lead singer of U2 band. The pink wristband for supporting breast cancer is also very well known by the public. Ever since Australian pop diva Kylie Minogue has been diagnosed with breast cancer, the sale of the pink wristbands has witnessed a dramatic rise.

Celebrities endorsing a particular charity cause and taking up wearing the wristband hugely boosts public opinion about the cause. Leading footballers like Rio Ferdinand and Wayne Rooney wear the black and white wristband to promote the cause of combating racism.

The charity band which you choose for a particular cause must be appealing to the public. The cause must be hugely publicized by the media with the involvement of celebrities. This is the one way by which people can show support for a cause. Public awareness and support for a cause is very important if you want to really fight for the cause. The band can be sued as a fashion accessory or to raise fund for a cause. The funds collected by selling the bands can be used to fund research works for finding solutions to particular causes.

Sport a charity wristband and lend your support to any cause which you deeply feel for. This will give you immense satisfaction. 

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Ignore At Your Own Peril - Article Submission Mistakes

The most important task in the world of marketing with articles is to create relationships with editors. This is not to say that you need to invite them to dinner or even call them on a regular basis. You do have to be polite, reliable and submit quality articles. If possible, engage the editor in conversation via e-mailand let them know to ask you for additional articles when they have a need. Don't be one of those authors that drive editors crazy. If you do, editors are likely to make sure your articles end up in the "delete" folder. Follow the best practices below and editors will likely put you at the top of their "favorite authors" file:

* Be courteous and use professional language when approaching editors. Treat editors the way you expect to be treated.

* Using correct spelling, grammar and punctuation is vital. Experienced editors will throw out an article with even one of these mistakes.

* Format articles properly in a text editor. Never use a traditional word processing program when writing your articles or your format will be garbled.

* Avoid boring titles and boring text. Tell a story, add a twist and have some fun while writing. Editors love receiving something new and exciting.

* Write only about things you know. You are not an expert on everything.

* Submit only your own original documents. Don't copy from someone else.

* Read the guidelines and view archived articles to make sure you follow all the rules.
* Submit on-topic articles only. Today I wasted time getting rid of articles about diving, nursing and frugal living. My guidelines clearly state I only accept articles about article submissions!

* Fill out forms completely and include contact information with e-mails.

* Savvy article writers never submit articles that are thinly disguised sales letters or advertising.

* Some editors will send you an e-mail when they use your article and some don't. Never, never, never bombard an editor and ask when and if your article will be published.

* Remove editors from your list promptly when asked. If you continue to submit when told not to then you are in violation of spam laws.

* Submit only one or two articles per week to your list. I know writers who submit dozens of articles a week to their list. This is annoying and can be seen as "spamming" even if you follow all the rules.

Remember that editors are busy people just like you and me. Don't waste their time, be professional and let them know you appreciate the opportunity to work with them. Carefully cultivate your relationship with editors and your article submission efforts will bloom!

(c) 2006. Davis Virtual Assistance. All rights reserved. Permission to publish online or in print granted provided the article and byline are printed intact with live links.

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